As a longtime partner, New Schools for Chicago turned to HALT Creative as they transitioned to the name Kids First Chicago. HALT developed a comprehensive plan that leverage their existing tools and resources, while also bringing their brand identity under one umbrella. Together we launched a new website with a stronger graphic presence — to separate their organization in an increasingly crowded education reform space. We also improved website functionality in reporting and online giving. Alongside the website, HALT developed a full suite of branded materials including an updated brand guide, stationary, PowerPoint templates and internal and external messaging tools. All of these components needed to be delivered in a package that was easy to use and malleable.