Social Media Ad Campaign
UP Academy Boston is a tuition-free, public school open to all Boston scholars who are incoming 6th-8th graders. They approached HALT Creative for support in designing, implementing, and measuring a social media ad campaign to increase enrollment applications.
HALT Creative developed key messages, recommended spend amounts, and developed a project timeline.
HALT created four custom animated videos in support of UP Academy Boston’s social media ad campaign.
HALT used a mixture of photo and video based ads throughout the campaign. We switched art and copy on a weekly to bi-weekly basis to ensure content was fresh and relevant.
Throughout the process HALT Creative monitored and reported on spending, key demographics, link clicks and more. As we learned more about the online behaviors of our key audiences, we shifted messaging and targets to better support the goals of UP Academy Boston.